Citando a Daniel Kahneman de su libro imprescindible «Thinking Fast and Slow»:
«the psychologist Daniel Gilbert, widely known as the author of «Stumbling on Happiness», once wrote an essay, titled «How Mental Systems Believe», in which he developed a theory of believing and unbelieving that he traced to the seventeenth-century philosopher Baruch Spinoza.
Gilbert proposed that understanding a statement must begin with an attempt to believe it: you must first know what the idea would mean if it were true. Only then can you decide wheter or not to unbelieve it». ¡Genial!
Es lo mismo que ocurre cuando captas la atención del espectador, si lo consigues ya tienes mucho ganado y hay que mantenerla, de lo contrario el desapego que produces, el espectador ni te lo perdona, ni lo olvida…
Aprovecho para poner aquí un enlace a You Tube de una conferencia del citado Daniel Gilbert. Vale la pena:
http://www.youtube.com/watch?v=M92IQMfKTrk&autoplay=1&app=desktop
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